As creative director in the Google Creative Lab, Tom Uglow sees a disconnect with how we design to deliver information, and what makes us happy.
Tom Uglow has worked at Google for nearly 8 years, starting Google’s Creative Lab in Europe and, since 2012, building a Creative Lab in Sydney, Australia.
His team work on experimental projects that help connect people and that use Google, Android and YouTube’s products in creative ways. Previous projects include Hangouts in History, Dream40 with the RSC, buildwithchrome.com, Web Lab, Life in a Day, and the YouTube Symphony Orchestra.
Most of his projects are collaborations with charities, agencies and cultural organizations around the world that help artists and creators explore new forms of creative practice using digital tools. Tom speaks on innovation around the world; tweets, posts and blogs on digital creativity; he is a trustee of D&AD and AWARD and has judged, presented, and enthused on TV, online, and in print. He is a Sunday-coder, a traditional creative, and a fuzzy strategist. Occasionally he knits.